Report Summary
Programmatic Advertising Platform -Asia Pacific Market Status and Trend Report 2013-2023 offers a comprehensive analysis on Programmatic Advertising Platform industry, standing on the readers’ perspective, delivering detailed market data and penetrating insights. No matter the client is industry insider, potential entrant or investor, the report will provides useful data and information. Key questions answered by this report include:
Whole Asia Pacific and Regional Market Size of Programmatic Advertising Platform 2013-2017, and development forecast 2018-2023
Main market players of Programmatic Advertising Platform in Asia Pacific, with company and product introduction, position in the Programmatic Advertising Platform market
Market status and development trend of Programmatic Advertising Platform by types and applications
Cost and profit status of Programmatic Advertising Platform , and marketing status
Market growth drivers and challenges
The report segments the Asia Pacific Programmatic Advertising Platform market as:
Asia Pacific Programmatic Advertising Platform Market: Regional Segment Analysis (Regional Consumption Volume, Consumption Volume, Revenue and Growth Rate 2013-2023):
China
Japan
Korea
India
Southeast Asia
Australia
Asia Pacific Programmatic Advertising Platform Market: Product Type Segment Analysis (Consumption Volume, Average Price, Revenue, Market Share and Trend 2013-2023):
Desktop Display
Desktop Video
Mobile Display
Mobile Video
Asia Pacific Programmatic Advertising Platform Market: Application Segment Analysis (Consumption Volume and Market Share 2013-2023; Downstream Customers and Market Analysis)
Governance
Commerical
Others
Asia Pacific Programmatic Advertising Platform Market: Players Segment Analysis (Company and Product introduction, Programmatic Advertising Platform Sales Volume, Revenue, Price and Gross Margin):
Adobe Systems Incorporated
Rubicon Project Inc.
DataXu Inc.
AOL Inc. (Verizon Communications Inc.)
AppNexus Inc.
Yahoo! Inc.
MediaMath Inc.
Google Inc. (Doubleclick)
Adroll.com
Rocket Fuel Inc.
The Trade Desk
Connexity, Inc.
IPONWEB Holding Limited (BidSwitch)
RadiumOne, Inc.
Turn Inc.
Adform
Between Digital
Centro, Inc.
Beeswax
Fluct
In a word, the report provides detailed statistics and analysis on the state of the industry; and is a valuable source of guidance and direction for companies and individuals interested in the market.
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Table of Contents
Chapter 1 Overview of Programmatic Advertising Platform
1.1 Definition of Programmatic Advertising Platform in This Report
1.2 Commercial Types of Programmatic Advertising Platform
1.2.1 Desktop Display
1.2.2 Desktop Video
1.2.3 Mobile Display
1.2.4 Mobile Video
1.3 Downstream Application of Programmatic Advertising Platform
1.3.1 Governance
1.3.2 Commerical
1.3.3 Others
1.4 Development History of Programmatic Advertising Platform
1.5 Market Status and Trend of Programmatic Advertising Platform 2013-2023
1.5.1 Asia Pacific Programmatic Advertising Platform Market Status and Trend 2013-2023
1.5.2 Regional Programmatic Advertising Platform Market Status and Trend 2013-2023
Chapter 2 Asia Pacific Market Status and Forecast by Regions
2.1 Market Status of Programmatic Advertising Platform in Asia Pacific 2013-2017
2.2 Consumption Market of Programmatic Advertising Platform in Asia Pacific by Regions
2.2.1 Consumption Volume of Programmatic Advertising Platform in Asia Pacific by Regions
2.2.2 Revenue of Programmatic Advertising Platform in Asia Pacific by Regions
2.3 Market Analysis of Programmatic Advertising Platform in Asia Pacific by Regions
2.3.1 Market Analysis of Programmatic Advertising Platform in China 2013-2017
2.3.2 Market Analysis of Programmatic Advertising Platform in Japan 2013-2017
2.3.3 Market Analysis of Programmatic Advertising Platform in Korea 2013-2017
2.3.4 Market Analysis of Programmatic Advertising Platform in India 2013-2017
2.3.5 Market Analysis of Programmatic Advertising Platform in Southeast Asia 2013-2017
2.3.6 Market Analysis of Programmatic Advertising Platform in Australia 2013-2017
2.4 Market Development Forecast of Programmatic Advertising Platform in Asia Pacific 2018-2023
2.4.1 Market Development Forecast of Programmatic Advertising Platform in Asia Pacific 2018-2023
2.4.2 Market Development Forecast of Programmatic Advertising Platform by Regions 2018-2023
Chapter 3 Asia Pacific Market Status and Forecast by Types
3.1 Whole Asia Pacific Market Status by Types
3.1.1 Consumption Volume of Programmatic Advertising Platform in Asia Pacific by Types
3.1.2 Revenue of Programmatic Advertising Platform in Asia Pacific by Types
3.2 Asia Pacific Market Status by Types in Major Countries
3.2.1 Market Status by Types in China
3.2.2 Market Status by Types in Japan
3.2.3 Market Status by Types in Korea
3.2.4 Market Status by Types in India
3.2.5 Market Status by Types in Southeast Asia
3.2.6 Market Status by Types in Australia
3.3 Market Forecast of Programmatic Advertising Platform in Asia Pacific by Types
Chapter 4 Asia Pacific Market Status and Forecast by Downstream Industry
4.1 Demand Volume of Programmatic Advertising Platform in Asia Pacific by Downstream Industry
4.2 Demand Volume of Programmatic Advertising Platform by Downstream Industry in Major Countries
4.2.1 Demand Volume of Programmatic Advertising Platform by Downstream Industry in China
4.2.2 Demand Volume of Programmatic Advertising Platform by Downstream Industry in Japan
4.2.3 Demand Volume of Programmatic Advertising Platform by Downstream Industry in Korea
4.2.4 Demand Volume of Programmatic Advertising Platform by Downstream Industry in India
4.2.5 Demand Volume of Programmatic Advertising Platform by Downstream Industry in Southeast Asia
4.2.6 Demand Volume of Programmatic Advertising Platform by Downstream Industry in Australia
4.3 Market Forecast of Programmatic Advertising Platform in Asia Pacific by Downstream Industry
Chapter 5 Market Driving Factor Analysis of Programmatic Advertising Platform
5.1 Asia Pacific Economy Situation and Trend Overview
5.2 Programmatic Advertising Platform Downstream Industry Situation and Trend Overview
Chapter 6 Programmatic Advertising Platform Market Competition Status by Major Players in Asia Pacific
6.1 Sales Volume of Programmatic Advertising Platform in Asia Pacific by Major Players
6.2 Revenue of Programmatic Advertising Platform in Asia Pacific by Major Players
6.3 Basic Information of Programmatic Advertising Platform by Major Players
6.3.1 Headquarters Location and Established Time of Programmatic Advertising Platform Major Players
6.3.2 Employees and Revenue Level of Programmatic Advertising Platform Major Players
6.4 Market Competition News and Trend
6.4.1 Merger, Consolidation or Acquisition News
6.4.2 Investment or Disinvestment News
6.4.3 New Product Development and Launch
Chapter 7 Programmatic Advertising Platform Major Manufacturers Introduction and Market Data
7.1 Adobe Systems Incorporated
7.1.1 Company profile
7.1.2 Representative Programmatic Advertising Platform Product
7.1.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Adobe Systems Incorporated
7.2 Rubicon Project Inc.
7.2.1 Company profile
7.2.2 Representative Programmatic Advertising Platform Product
7.2.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Rubicon Project Inc.
7.3 DataXu Inc.
7.3.1 Company profile
7.3.2 Representative Programmatic Advertising Platform Product
7.3.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of DataXu Inc.
7.4 AOL Inc. (Verizon Communications Inc.)
7.4.1 Company profile
7.4.2 Representative Programmatic Advertising Platform Product
7.4.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of AOL Inc. (Verizon Communications Inc.)
7.5 AppNexus Inc.
7.5.1 Company profile
7.5.2 Representative Programmatic Advertising Platform Product
7.5.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of AppNexus Inc.
7.6 Yahoo! Inc.
7.6.1 Company profile
7.6.2 Representative Programmatic Advertising Platform Product
7.6.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Yahoo! Inc.
7.7 MediaMath Inc.
7.7.1 Company profile
7.7.2 Representative Programmatic Advertising Platform Product
7.7.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of MediaMath Inc.
7.8 Google Inc. (Doubleclick)
7.8.1 Company profile
7.8.2 Representative Programmatic Advertising Platform Product
7.8.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Google Inc. (Doubleclick)
7.9 Adroll.com
7.9.1 Company profile
7.9.2 Representative Programmatic Advertising Platform Product
7.9.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Adroll.com
7.10 Rocket Fuel Inc.
7.10.1 Company profile
7.10.2 Representative Programmatic Advertising Platform Product
7.10.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Rocket Fuel Inc.
7.11 The Trade Desk
7.11.1 Company profile
7.11.2 Representative Programmatic Advertising Platform Product
7.11.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of The Trade Desk
7.12 Connexity, Inc.
7.12.1 Company profile
7.12.2 Representative Programmatic Advertising Platform Product
7.12.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Connexity, Inc.
7.13 IPONWEB Holding Limited (BidSwitch)
7.13.1 Company profile
7.13.2 Representative Programmatic Advertising Platform Product
7.13.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of IPONWEB Holding Limited (BidSwitch)
7.14 RadiumOne, Inc.
7.14.1 Company profile
7.14.2 Representative Programmatic Advertising Platform Product
7.14.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of RadiumOne, Inc.
7.15 Turn Inc.
7.15.1 Company profile
7.15.2 Representative Programmatic Advertising Platform Product
7.15.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Turn Inc.
7.16 Adform
7.17 Between Digital
7.18 Centro, Inc.
7.19 Beeswax
7.20 Fluct
Chapter 8 Upstream and Downstream Market Analysis of Programmatic Advertising Platform
8.1 Industry Chain of Programmatic Advertising Platform
8.2 Upstream Market and Representative Companies Analysis
8.3 Downstream Market and Representative Companies Analysis
Chapter 9 Cost and Gross Margin Analysis of Programmatic Advertising Platform
9.1 Cost Structure Analysis of Programmatic Advertising Platform
9.2 Raw Materials Cost Analysis of Programmatic Advertising Platform
9.3 Labor Cost Analysis of Programmatic Advertising Platform
9.4 Manufacturing Expenses Analysis of Programmatic Advertising Platform
Chapter 10 Marketing Status Analysis of Programmatic Advertising Platform
10.1 Marketing Channel
10.1.1 Direct Marketing
10.1.2 Indirect Marketing
10.1.3 Marketing Channel Development Trend
10.2 Market Positioning
10.2.1 Pricing Strategy
10.2.2 Brand Strategy
10.2.3 Target Client
10.3 Distributors/Traders List
Chapter 11 Report Conclusion
Chapter 12 Research Methodology and Reference
12.1 Methodology/Research Approach
12.1.1 Research Programs/Design
12.1.2 Market Size Estimation
12.1.3 Market Breakdown and Data Triangulation
12.2 Data Source
12.2.1 Secondary Sources
12.2.2 Primary Sources
12.3 Reference
List of Tables
Table Advantage and Disadvantage of Desktop Display
Table Advantage and Disadvantage of Desktop Video
Table Advantage and Disadvantage of Mobile Display
Table Advantage and Disadvantage of Mobile Video
Table Consumption Volume of Programmatic Advertising Platform in Asia Pacific by Regions 2013-2017
Table Revenue of Programmatic Advertising Platform in Asia Pacific by Regions 2013-2017
Table Consumption Volume of Programmatic Advertising Platform in Asia Pacific by Regions 2018-2023
Table Revenue of Programmatic Advertising Platform in Asia Pacific by Regions 2018-2023
Table Consumption Volume of Programmatic Advertising Platform in Asia Pacific by Types 2013-2017
Table Revenue of Programmatic Advertising Platform in Asia Pacific by Types 2013-2017
Table Consumption Volume of Programmatic Advertising Platform by Types in China 2013-2017
Table Consumption Volume of Programmatic Advertising Platform by Types in Japan 2013-2017
Table Consumption Volume of Programmatic Advertising Platform by Types in Korea 2013-2017
Table Consumption Volume of Programmatic Advertising Platform by Types in India 2013-2017
Table Consumption Volume of Programmatic Advertising Platform by Types in Southeast Asia 2013-2017
Table Consumption Volume of Programmatic Advertising Platform by Types in Australia 2013-2017
Table Consumption Volume Forecast of Programmatic Advertising Platform in Asia Pacific by Types 2018-2023
Table Revenue Forecast of Programmatic Advertising Platform in Asia Pacific by Types 2018-2023
Table Demand Volume of Programmatic Advertising Platform in Asia Pacific by Downstream Industry 2013-2017
Table Demand Volume of Programmatic Advertising Platform by Downstream Industry in China 2013-2017
Table Demand Volume of Programmatic Advertising Platform by Downstream Industry in Japan 2013-2017
Table Demand Volume of Programmatic Advertising Platform by Downstream Industry in Korea 2013-2017
Table Demand Volume of Programmatic Advertising Platform by Downstream Industry in India 2013-2017
Table Demand Volume of Programmatic Advertising Platform by Downstream Industry in Southeast Asia 2013-2017
Table Demand Volume of Programmatic Advertising Platform by Downstream Industry in Australia 2013-2017
Table Demand Volume Forecast of Programmatic Advertising Platform in Asia Pacific by Downstream Industry 2018-2023
Table Sales Volume of Programmatic Advertising Platform in Asia Pacific by Major Players 2013-2017
Table Revenue of Programmatic Advertising Platform in Asia Pacific by Major Players 2013-2017
Table Headquarters Location and Established Time of Programmatic Advertising Platform Major Players
Table Employees and Revenue Level of Programmatic Advertising Platform Major Players
Table Representative Programmatic Advertising Platform Product One of Adobe Systems Incorporated
Table Representative Programmatic Advertising Platform Product Two of Adobe Systems Incorporated
Table Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Adobe Systems Incorporated 2013-2017
Table Representative Programmatic Advertising Platform Product One of Rubicon Project Inc.
Table Representative Programmatic Advertising Platform Product Two of Rubicon Project Inc.
Table Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Rubicon Project Inc. 2013-2017
Table Representative Programmatic Advertising Platform Product One of DataXu Inc.
Table Representative Programmatic Advertising Platform Product Two of DataXu Inc.
Table Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of DataXu Inc. 2013-2017
Table Representative Programmatic Advertising Platform Product One of AOL Inc. (Verizon Communications Inc.)
Table Representative Programmatic Advertising Platform Product Two of AOL Inc. (Verizon Communications Inc.)
Table Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of AOL Inc. (Verizon Communications Inc.) 2013-2017
Table Representative Programmatic Advertising Platform Product One of AppNexus Inc.
Table Representative Programmatic Advertising Platform Product Two of AppNexus Inc.
Table Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of AppNexus Inc. 2013-2017
Table Representative Programmatic Advertising Platform Product One of Yahoo! Inc.
Table Representative Programmatic Advertising Platform Product Two of Yahoo! Inc.
Table Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Yahoo! Inc. 2013-2017
Table Representative Programmatic Advertising Platform Product One of MediaMath Inc.
Table Representative Programmatic Advertising Platform Product Two of MediaMath Inc.
Table Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of MediaMath Inc. 2013-2017
Table Representative Programmatic Advertising Platform Product One of Google Inc. (Doubleclick)
Table Representative Programmatic Advertising Platform Product Two of Google Inc. (Doubleclick)
Table Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Google Inc. (Doubleclick) 2013-2017
Table Representative Programmatic Advertising Platform Product One of Adroll.com
Table Representative Programmatic Advertising Platform Product Two of Adroll.com
Table Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Adroll.com 2013-2017
Table Representative Programmatic Advertising Platform Product One of Rocket Fuel Inc.
Table Representative Programmatic Advertising Platform Product Two of Rocket Fuel Inc.
Table Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Rocket Fuel Inc. 2013-2017
Table Representative Programmatic Advertising Platform Product One of The Trade Desk
Table Representative Programmatic Advertising Platform Product Two of The Trade Desk
Table Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of The Trade Desk 2013-2017
Table Representative Programmatic Advertising Platform Product One of Connexity, Inc.
Table Representative Programmatic Advertising Platform Product Two of Connexity, Inc.
Table Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Connexity, Inc. 2013-2017
Table Representative Programmatic Advertising Platform Product One of IPONWEB Holding Limited (BidSwitch)
Table Representative Programmatic Advertising Platform Product Two of IPONWEB Holding Limited (BidSwitch)
Table Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of IPONWEB Holding Limited (BidSwitch) 2013-2017
Table Representative Programmatic Advertising Platform Product One of RadiumOne, Inc.
Table Representative Programmatic Advertising Platform Product Two of RadiumOne, Inc.
Table Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of RadiumOne, Inc. 2013-2017
Table Representative Programmatic Advertising Platform Product One of Turn Inc.
Table Representative Programmatic Advertising Platform Product Two of Turn Inc.
Table Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Turn Inc. 2013-2017
